I was approached for work on a project for the Toronto Raptors. Hoping to add that special something to make the video stand out, they asked if our we could add our animation expertise to the project. After several possible treatments, we settled on a comic book style animation that would accentuate the actions of basketball players and the Raptor's logo featured in the video.
An early test render from a particle system we modified to produce the cell shaded fire effect and rather than illustrate every fire shot effect frame by frame, we opted to develop a more robust particle based system that could easily be tracked it to various objects (i.e. basketballs) to produce the fireball shot effect. All effects were animated in after effects with Trapcode Particular.
Agency - Big Pig Production Co.
DOP: Joel Barnes
Animation Direction - LORM
Compositing - Lee James Ormerod
Video editing/coloring - Mark Delottinville
Post Sound: Agah Bahari
Music: "Stand Up" The Prodigy